How is Your Expired Conversion Ratio?
Let’s talk EXPIRED listings! Everyone tries to work them and few truly succeed ... just check your local listings service. However, there “are” HUGE benefits of working with expired listings, see if you’d agree:
- They WANT to sell!
- The last agent didn’t do a good job!
- It’s easy to set yourself apart!
- 15 to 25 percent of all listings do NOT sell within the initial listing period which means there’s an endless supply of prospects!
- 1 percent of Agents actually keep in touch enough to convert them!!!!!
There are 4 Key Steps that are crucial for an effective campaign!