Marketing Plan

So the seller wants their home on TV and that’s not a part of your marketing plan?

Remember, plain and simple, the listing presentation is not a sales process, it’s a consultative process and you are the professional.

Don’t manipulate, avoid and redirect during the listing presentation.  Just tell the truth.

Be crystal clear in your marketing plan and convince the seller, that your plan is the most productive, results oriented marketing plan for their home.  Believe in it!

“You motivate by the depths of your convictions, not the power of your logic!”

A simple principle to remember during the listing presentation:  You can say whatever you want, but after you have taken the listing, you are held to what you represented to the seller.

The listing presentation is the relentless pursuit of the truth, not the process of selling, manipulating and handling objections.


Post a Comment