The Business “Long Tail” Concept Part 1

The Business “Long Tail” Concept Part 1

The Long and Short of It: In Business ‘The Long Tail’ concept states that you can sell more, ‘less popular’ items than you can of popular items.

A common example is that Netflix rents more niche movies than popular ones.

So what does this mean to real estate agents? That you can make a business in marketing niche markets and that it can be often times more profitable.

The #1 real estate related website in the United States is Realtor.com. Knowing the Google keywords people use to find Realtor.com will tell you a lot about online consumer behavior and will give you a lot to think about in your own online lead generation efforts as they relate to niche markets.

 

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