The Business “Long Tail” Concept Part 2

The Business “Long Tail” Concept Part 2

The Google keywords used most often to find Realtor.com are “Homes for Sale” and the location in which they are searching.

Realtor.com, Trulia, Zillow, Real Estate Companies etc ALL allow online consumers to search for almost all ‘Homes for Sale’ throughout the country.

So how are most agents trying to generate leads with their websites? By offering a small subset of capabilities and nothing unique or otherwise beneficial to people. In other words, most agents are trying to compete with Realtor.com, Trulia, Zillow with the proverbial “one arm tied behind their back.”

Trying to compete head–to–head with a company with millions of dollars to spend on technology and marketing is a losing proposition!!

 

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