Give buyer’s MORE Value: Local Search and Local Information.

Give buyer’s MORE Value: Local Search and Local Information.

Buyers begin their online home search looking at property listings. This is why having your property on as many relevant websites as feasible is always good. But buyers also want information on the neighborhoods, the schools and even unique things like the history, farmers markets, and more so they can make an educated decision in the home buying process. This is where local brokers and agents can really shine and put themselves at an advantage over others in their market. Put these tools and information in front of buyers when they are most likely to ‘convert›, when they are looking at property detail information of your listings on the Internet. Trulia, Zillow, and StreetEasy do this, you should too.

 

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