Who is The Target Prospect When Conducting an Open House?
I suppose most of us would guess “Buyers!”
“WRONG!” . . . Your most effective prospect in an Open House is other sellers which lead to more listings!
Most of the agents today make the mistake of focusing all of their efforts on buyers when they hold an open house. This is a huge mistake as if you have the RIGHT Open House Checklist, materials and preparation THEN you should be able to generate more listings than buyers. And, . . . that is the name of the real estate game! LISTINGS!!!